Twitter is a powerful tool to help businesses. Now that tweets are being indexed at Google - Twitter is becoming a powerful search mechanism. Its no longer necessary to have a large following to get some reach. 
- Its a great idea to twitter events that happen on your web site.
- Enable users to tweet almost every page.
- Make sure you use some good keywords or #hashtags to allow your tweets to be found.
- Use keywords that get retweeted - search around for these list - I have found that "free" and "jobs" are quite powerful for example.
- Make a short compelling statement.
- Use a url shortener to conserve space on links back to your site. Limit your tweets to 120 characters to allow re-tweeting.
- Dont place urls at the end of a long tweet - they will be truncated on retweet.
- Think about including your website domain name with ""www" - to allow Twitter to make it into a link and get it cataloged in google.
- Register your customers twitter handle @name and add it to some tweets to get them recognition.
- Use something like twitterfeed.com to automatically send out a tweet for new blog entries. Dont forget to thank your followers.
- Use Twitter to monitor your business brand online. There are a million free tools out there.
- Prevent "brand trashing" by engaging early if someone says something negative.
- Make sure your tweets are authentic and make small conversations with your customers to build trust.
- Only follow people that provide valuable information
- And for the love of God - dont twitter spam me.
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