“Why strategy before tactics when it comes to social media?”…
…because the payoff of a strategic approach to social marketing is effectiveness. As this chart shows, marketers in the strategic phase of social marketing maturity are much more likely to report that their social media programs are “very effective” at achieving objectives than are their counterparts in the tactically-oriented trial phase.
Sergio Balegno
Research Director
MarketingSherpa
via toprankblog.com
1 comment:
Social media is valuable because it allows anyone to engage, communicate and provide value to a target market. If your market is so niche that only a few people in your industry interact on social media platforms, targeting these platforms becomes even more essential.
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