Anatomy of Buzz Revisited – Emmanuel Rosen revisits his best seller and updates how buzz works with today’s new tools.
- Why Read This Book: Learn what gives a story and an idea “legs” and how to actually build buzz into your marketing strategy.
- Key Point: Build a community of experts and then let them speak freely about the advantages and disadvantages of your product or service. It builds buzz and trust.
Escape from Cubicle Nation – Pamela Slim writes a guide for aspiring entrepreneurs still stuck in corporate jobs or who recently left. - Why Read This Book: It’s a roadmap for getting yourself out of that corporate cubicle and into your own startup.
- Key Point: If you think that corporate life is killing you, it probably is. Staying where you are will not make you successful – you have to make a change to be successful.
Greening Your Small Business – Learn how making your business green isn’t just trendy, but cost-effective. Jennifer Kaplan explores how and why to weave green practices into your business.- Why Read This Book: Today’s consumer sees eco-friendliness and “green” as a reason to buy from you.
- Key Point: There are literally hundreds MORE green tips out there than “recycle.” Switching to Internet apps is just one unexpected example.
Me 2.0 – No matter your status in the world of work — employed, unemployed, business owner, consultant or freelancer — your personal brand will determine your ultimate success. Written by Dan Schawbel, Publisher of Personal Branding Magazine.- Why Read This Book: Get lots of ideas, resources and tips on how to uncover and determine your personal brand and then how to leverage that brand for new opportunities.
- Key Point: Register your name as a domain name or URL. Choose a niche and become known as the expert in it. Create a title for yourself that references your niche.
The New Community Rules – Social media users will get useful and applicable how-to tips to market their business online, including how to use various social media websites and tools. Written by Tamar Weinberg, social media consultant. - Why Read This Book: You’ll learn about uncommon social media sites like Diigo, Mento, Kirtsy and Tip’d.
- Key Point: Use Mahalo to do some quick market research such as setting a price for a product or service.
Outrageous Advertising – Direct Marketing guru Bill Glazer outlines hundreds of direct marketing and advertising campaigns that will build your customer community and grow your sales.- Why Read This Book: This is an encyclopedia of ideas and advertising how-to’s. If you’ve ever wanted to use direct marketing but weren’t sure how to put it together, this will tell you how.
- Key Point: Make a list of non-traditional holidays and create special offerings and programs for them. You will stand out from the crowd and customers will remember you.
Talk Less, Say More — In a world of over-communication, this book will teach you to connect with your audience, get your message across and get things done. By Connie Dieken, former TV anchor and multiple Emmy winner.- Why Read This Book: There are tips tricks and techniques in this book that will turn you into a persuasive powerhouse.
- Key Point: Talk in triplets. To help people remember a longer list, break your information down into groups of three’s.
Super Freakonomics – Two curious economists (Steven D. Levitt and Stephen J. Dubner) look at reams of data and show us the world; not for how we believe it to be or how our stated values wish it were, but how it actually is based on our behaviors and choices.- Why Read This Book: It’s a fun and engaging read. In a tough economy, you might as well explore how we humans think and make choices until it gets better.
- Key Point: If a solution to a problem doesn’t bite us on the nose, we think that there isn’t a solution. Keep asking questions, look at the data that’s already there and open yourself up to unconventional insights.
Trust Agents– If social media is still a mystery to you, then let Chris Brogan and Julien Smith show you the ropes on how to build your brand and your profits using social media.- Why Read This Book: Social Media is here to stay. This book will help you build your brand through social media and cut your learning curve.
- Key Point: Building trust is key to building a loyal community
Upstarts – This book by Donna Fenn covers 150 entrepreneurs from Gen Y. Some started their businesses as teens.- Why Read This Book: Get inspired and energized by the vignettes that make you the fly on the wall of how Gen Y’s started businesses and overcame challenges.
- Key Point: Adapt a Gen Y solution or idea to a current challenge and see what happens.
Viral Loop – Adam Penenberg tells the story behind the most successful viral marketing companies and campaigns. Then he breaks out specific strategies that you can use to grow your own business using a viral strategy. - Why Read This Book: Technology and social media have made understanding viral marketing strategies a requirement. This book has history, strategy and infrastructure all in one place.
- Key Point: Pick your favorite viral campaign and find creative ways to integrate it into your own company; use a feature in your e-mail and add an affiliate link to your signature.
You are What You Choose – We don’t make purchasing decisions just based on demographics, but on basic hard-wired motivators such as time, risk, altruism, getting information, meToo status and stickiness or loyalty — say authors Scott de Marchi and James T. Hamilton.- Why Read This Book: Once you understand these six motivators, you can literally craft sales and marketing messages to target these internal and emotional motivators.
- Key Point: Political values and believes have almost no impact on buyer behavior. In fact Democrats and Republicans make almost identical purchasing decisions.
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