In order to rank high in a SERP (Search Engine Results Page) there needs to be a great site architecture that is loaded with keywords and phrases. You can silo subsets of information into sub-folders or sub-domains. For example, expense related information could be accessed at
http://www.ceboa.com/expense or using a sub-domain strategy at
http://expense.ceboa.com. The pages in the silo should be named as keyword phrases such as
http://www.ceboa.com/expense/track-expenses.html. In a nutshell - its good to have a lot of well named content.
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